Wildflame Appoints New Creative Director

Jun 22, 2021

Wildflame Productions has appointed Llinos Griffin-Williams as its first Creative Director. The appointment is part of the company’s plans for both international growth and the development of its creative team to secure ambitious future UK factual commissioning from the Nations.

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In her new role, Griffin-Williams will lead the company’s push to expand Wildflame’s engagement with SVODs and broadcasters worldwide. A Bafta-winning Series Producer, Griffin-Williams joined Wildflame in 2018 as Executive Producer, Factual & International Co-Productions to spearhead the company’s move into international content development and exec produce a slate of factual content for both domestic and international broadcasters. Her appointment as Creative Director follows a raft of international commissions for the company.

Paul Islwyn Thomas, CEO, Wildflame Productions, says: “In a relatively short space of time, Llinos has helped us transform our relationships with SVODs and global platforms. Her work has already resulted in high-profile projects for Discovery+, Smithsonian Channel and Science Channel. She’s not only forged new relationships, but has led those productions, expertly navigating the editorial and technical challenges which high-profile co-productions inevitably bring.”

“Wildflame has the opportunity to really accelerate our growth in this area. We know that we have the right approach, the right ‘can do’ attitude to make ambitious international co-commissions work and, just as importantly, have the right production management and business affairs infrastructure in place. That, coupled with Llinos’ determination and creative flair, puts us in an extremely strong – and very exciting – position.”

Wildflame’s most recent international co-productions include Yellowstone Supervolcano: American Doomsday, the company’s first commission for Discovery+, which will be broadcast on 24 June. A co-production with Channel 5 in the UK, international sales outside of the UK, US and English-speaking Canada are being handled by Flame Distribution. Secrets of the Celtic Grave, Wildflame’s first commission for Smithsonian Channel, was broadcast on 13 June. A co-production with S4C in the UK, Flame Distribution is handling global distribution outside of the US, UK and Eire.

Llinos Griffin-Williams says: “Stand-out factual programming is in huge demand on both sides of the Atlantic. Wildflame’s outstanding factual expertise, coupled with its position as one of the UK’s leading Nations’ indies, means it’s perfectly placed to make the most of all the global market offers. I’m thrilled to have this new role. Overseeing the expansion of the company’s work with international partners is an incredibly exciting proposition.”

A History graduate, Griffin-Williams worked for the BBC before becoming a Researcher and Assistant Producer for various indies. She joined Green Bay Media in 2016, where she became Head of Content. She co-runs the industry networking groups Push Auto and Women in TV, and is also Vice Chair of RTS Cymru Wales. She takes up her new role on 1 July.