Hayley Goes…

Created for BBC One Wales, BBC Three and BBC One and as a co-production with Little Bird Films. Hayley Pearce returns for a brand new, six-part series as she puts to the test the lifestyle choices that affect her generation today


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Hayley Goes.. Sober

Like many people her age, 29-year-old Hayley Pearce loves a drink. She started on the booze when she was just 15 and still enjoys nothing more than the odd ‘all dayer’. But with recent studies revealing that nearly a third of 16-24 year olds now don’t drink at all, Hayley wants to understand what’s behind the growing teetotal trend among young people.

To find out, she’ll attempt to go sober for four weeks to explore the impact that regular drinking can have on our bodies, mental health and social lives. From hard-hitting reality checks to hypnotherapy, from social influencers to sober raves, Hayley will be forced to face up to her boozy past and confront sobriety head on. As she attempts to swap her beloved red wine for four weeks on the soft stuff, what does she learn about herself? And is it sobering stuff?

Hayley Goes… Maternal

Hayley loves kids – other people’s, that is. At 29 years old, she’s the average age of a first time mum in Britain, yet she doesn’t seem to have a maternal bone in her body. But with Hayley’s biological clock ticking and many of her friends having already given birth, she decides it’s time to embrace motherhood, Hayley-style!

From midwife training to taking care of an all-crying, all-screaming simulation baby, Hayley takes a walk on her maternal side for two weeks. Facing up to her fertility fears, she’ll meet a woman who fought to be sterilized at 30 and a 51-year-old who made history after becoming Britain’s oldest mother of quads. As she explores what it means to become a ‘mam’, will it make her feel broody for the first time in her life?

Hayley Goes… Old Skool

At 29 years old, Hayley had never thought about getting old. With no elderly relatives to hang out with, she’s only ever known the young and carefree. But a short stint as a carer opened her eyes to the devastating effects of dementia, failing health and loneliness. Now, Hayley is terrified of going grey and wants to uncover the true effects of ageing. As she embraces growing old for two weeks, she explores what ageing does to our health, looks and quality of life.

From wearing a high-tech ageing suit to attempting a 170ft abseil with 86-year-old Dilys Price, and from putting in a shift as a carer at a residential home to pranking her mates with an OAP makeover, will Hayley see older people in a whole new light? And will the experience allow Hayley to come to terms with what old age has in store for her?

Hayley Goes… Pumping Iron

Hayley is always looking for new ways to keep in shape, but the latest fitness trend has got her feeling curious. With her social media feed full of women with muscles, Hayley wants to find out what it takes to get the strong look and if it’s a lifestyle that can work for her. From female bodybuilders to Brazilian bum lifts, celebrity strong girls to fitness short cuts, Hayley will delve into a world of diets, dumbbells and determination. As she pushes her body to its limits, she’ll see if she has what it takes to get muscles in just four weeks and find out if it’s possible to look strong and sexy.

Hayley Goes… Offline

Hayley is never without her smartphone. Social media connects her to her mates, keeps her up to date with celebrity gossip, and it’s even how she gets her news. But what is it doing to her self-esteem and mental health? To find out, Hayley attempts to give up her smartphone for two weeks to explore the impact that being switched on and connected 24/7 has on our lives.

As she struggles to adjust to life out of the loop, she’s shocked to discover just how reliant she is on her smartphone and the dangers that living life through a lens can bring. From pop stars to psychologists, brain scans to BBC Newsbeat, Hayley will explore the pressures of being online and the realities of the fake lives and fake news that are filling our social media feeds. And after her two-weeks are up, will she ditch her smartphone forever? Or are some habits simply too hard to break?

Hayley Goes… Vegan

Hayley’s a self-confessed meat and dairy lover who just can’t get enough of her beloved steak and cheese. And she’s never even thought about what it takes to get a sirloin on to her plate and milk in to her fridge. So how will she cope with her latest challenge – going vegan – for two weeks?

Facing up to the animals in her fridge, in her wardrobe and on her skin, Hayley wants to understand what the growing vegan trend is all about. From farmers and footballers to activists and models, Hayley meets people on all sides of the debate.

Exploring the world of diets, fitness and animal welfare, Hayley wants to see if a plant-based lifestyle could work for her. She finds a novel way to get her much-needed cheese fix and faces up to the reality of meat production during a visit to an abattoir. But at the end of the two weeks, will she give up her carnivore lifestyle or will the lure of a Saturday night kebab just be too much? This might just be the hardest thing she’s ever done.


In the Press

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Tomas Araya-Larrain

Tomas was born in Chile and immigrated to Wales when he was 4. He left his economic academic background to pursue more creative work in TV, where he has now worked on productions from daytime antique programmes, natural history, to crime specialist factual.  He says 'I’m a fat man stuck in a skinny man’s body and love all topics about food, as well as UK socio-cultural issues that affect us all.' 

He has joined Wildflame Productions as a Development Researcher and also dabbles in and out of productions when needed. 

Kate Fletcher

Kate Fletcher has joined Wildflame as a Development Exec as part of the Factual Fast Track Scheme. Kate started her career as a drama script editor, before moving into factual development. Working both in-house at the BBC and as a freelancer in Cardiff and Bristol, her commissions include: The Perfect Pitch (C4), Saving Britain's Pubs with Tom Kerridge (BBC), The Hairy Bikers’ Asian Adventure (BBC) and Samurai (US History).

Outside of work, Kate is also a mum of two and runs her own community choir.

Meinir Richards 

Meinir is a Series Producer who also Edit Produces and Directs in both English and Welsh.

She has over 25 years of experience in television and has worked across a range of genres which include, factual entertainment, comedy, live programmes, drama and film. She is an expert at securing exclusives with Talent, and access to high profile worldwide companies, such as NASA and Mensa. She thrives on establishing and maintaining strong relationships with talent and contributors and is known for her way of producing engaging, warm, and sensitive films, with people and story at its heart.

Prior to joining Wildflame, Meinir was Series Producer and Director on segments for BBC1’s The One Show.


Jacqueline Lee

Jacqueline is a self-shooting producer-director, working mainly on observational documentaries and lightly formatted factual entertainment.
She thrives on gaining access to difficult and sensitive environments and building and maintaining relationships quickly with contributors, telling compelling and interesting stories.

Jacqueline has previously produced content for BBCThree, BBC, ITV, Channel 4, and most recently S4C. Currently, she is producing and directing exciting Wildflame documentaries for S4C.

Cai Glover

Cai first joined Wildflame in the development team where he created ideas and crafted taster tapes. He worked on several productions using his skills as a self-shooter and researcher including S4C's digital series 'Bwrw 'Mlan', BBC Bitesize 'History KS2', S4C's 'Dim i'w Wisgo'. He was a shooting assistant producer on the second series of S4C's 'Nyrsys'. He went on to follow his passion for editing and got his first editor credit on our documentary 'Aled Haydn Jones: You, Me and the Surrogate’.

Cai is now a freelance editor with credits including C5’s ‘Wonderful Wales with Michael Ball, C4’s ‘Perfect Pitch’ and a number of documentaries for the S4C ‘Drych’ strand including ‘Jason Mohammad: Ely, The Riots and Me’.

Lloyd Rees

Lloyd started his career working on Live Studio programmes; The One Show and This Morning before moving on to development roles at RDF and BBC Studios. Believing variety is the spice of life, Lloyd used his interest in consumer issues on a range of programmes such as The Big Con, Shop Well for Less and The Martin Lewis Money Show.

During his career he’s also worked on some of the biggest Factual Entertainment formats, including The Great British Bake Off, Dragons’ Den, First Dates and Race Across the World. Lloyd returned to Wales and joined Wildflame working on international productions and has gone on to work with us on Wonderful Wales with Michael Ball for C5 and a major new living history project for S4C about Evacuees

Adrian Grant

Adrian has worked on primetime shows including Emmy Award-winning ‘The Real Full Monty: Ladies Night’, BAFTA Award-winning ‘First Dates’ and more recently he has been Producing content for Channel 4’s True Stories.

Now a Development Producer at Wildflame, Adrian joins the team with an aim to apply his editorial knowledge and experience in developing new shows and formats for the company.

Sam Lumley

With a background predominantly in Factual Entertainment, Sam has worked as an Assistant Producer in casting, welfare, and forward-planning roles on shows across the UK’s major broadcasters.

Some of his credits include: ‘Little Mix: The Search’ (BBC), ‘The Voice’ (ITV), ‘The Only Way is Essex’ (ITV2), ‘9/11:Diwrnod Wnaeth Newid Fy Mywyd’ (S4C), ‘The Great British Bake Off’ & ‘Handmade: Britain’s Best Woodworker’ (C4), ‘Stage School’ (E4), and ‘Michael Ball’s Wonderful Wales’ (C5).

As part of our development team, and with a keen interest in History and Adventure, Sam is using his editorial experience and passion for storytelling to create, capture, and produce new ideas and stories.

Carrie Smith

Carrie is an award-winning film-maker. She is a director, series producer and edit producer with experience across a wide range of popular factual content, including observational documentaries, popular factual and digital content. She is an expert access negotiator and has successfully secured access to several police forces across the UK, as well as multiple private businesses such as hotels and veterinary practices.

Carrie filmed, produced and directed The Greatest Gift which won Best Factual Series at the Bafta (Cymru) awards. Carrie has also produced behind-the-scenes content and created high-concept digital features for drama co-pro series for the BBC, Netflix & HBO, winning an International Webby award for her work on 'The Ballad of the Peaky Blinders'. Before joining Wildflame Productions, Carrie was a Senior Producer on a brand-new primetime competition format for Channel 4.

Megan Roberts

With a background in Archaeology and Anthropology, Megan's passions lie with telling people's stories both past and present with real empathy and understanding. Having filmed in various locations all over the world, her previous work has included both award winning international productions such as The Wall and more recently delicate observational storytelling in Bois y Rhondda
Megan has joined the team on the international Vikings series and will be working across all Wildflame’s specialist factual programming

Manon Alice-Thomas

After graduating with a BA (Hons) from York St. John’s University Business School, Manon gained her first professional experience working in events management. She then completed an internship with Kate Borde at Cardiff based talent agency KBPM, and has recently undertaken a contract as Junior Assistant at the ‘InterTalent Group’, London, supporting the Chairman and Founder, Prof. Jonathan Shalit, OBE.  As a Television Production Coordinator for Wildflame, Manon supports the team across the slate of UK and international productions

Mike Davies

Mike has accrued over a dozen years of experience in company and programme finance.  His expertise encompasses day-to-day financial transactions, managing company-wide spending against fiscal targets, preparation of monthly management accounts and forecasting. He is also responsible for day to day scheduling and running of Wildflame’s editing facilities.

Llinos Griffin-Williams

As a Bafta Cymru Winning Executive Producer, Llinos is our Creative Director following her many successes as Executive Producer, Factual and International Co-productions at Wildflame Productions. She leads on international content development, production and delivery of Factual Programming to Domestic and International Broadcasters and is part of the Wildflame Senior Management Board. Llinos is Vice Chair of RTS Cymru Wales and a member of Welsh Indies Council TAC. 

Leona Cowley

Leona has been with Wildflame since its inception and has a wealth of experience in a senior production management role working on regional and high-profile documentaries being filmed in various exotic and remote locations across the globe. Her extensive experience spans some 25 years working across most programme genres.

Gareth Fisher

Gareth has extensive knowledge of the business of production across all genres. He has an outstanding track-record in controlling large production teams and multi-million-pound projects. Gareth has worked with all of the main UK Broadcasters as well as forging strong relationships with International Broadcasters and Co - Production partners.

Alexia Barrett

Alexia graduated in 2020 with a BA (Hons) in Journalism Communications and Politics from Cardiff University, and is now kickstarting her career in TV Production. She started working with Wildflame as a Researcher on their Adventure Living History Series, Ultimate Viking.  Alexia achieved her first Network Researcher Credit on the Wildflame series, Michael Ball's Wonderful Wales. 

She will be working across our full range of factual output for UK and international broadcasters.

Esme Horne

The last 10 years of Esme’s career has been dedicated to understanding the production process and supporting a creative vision from development to transmission. Since joining Wildflame in 2017, Esme has worked across the Wildflame slate: reinforcing the production management team and helping to assure all projects are run smoothly and efficiently.

Connie Fisher

Connie moved into the world of television after a career as a West End leading lady playing Maria Von Trapp in Andrew Lloyd Webber’s The Sound of Music.

With a passion for TV and entertainment, Connie leads the development of formats & features projects for Wildflame and works closely with broadcasters creating projects for both high-profile and emerging talent across the full range of factual programming.

Celyn Williams

With a passion for history, Celyn has spent her time collecting and telling stories of extraordinary individuals from across Wales.

Her previous work includes a number of high-profile history productions including Time Team, and The Aberfan Wives Club (ITV).

For S4C, Celyn worked on the double Welsh BAFTA winning Adam Price a Streic y Glowyr and more recently, a living history series The 1900 Island (BBC).

Catrin Jones-Shawe

Catrin’s career began in children’s television where she produced content for both S4C and CBBC.

Catrin has a passion for health-based documentaries and in 2019 won a BAFTA Cymru Award for best factual series for Velindre: Hospital of Hope (ITV Wales). Her most recent series, Nyrsys (S4C) is an observational documentary format highlighting the incredible work performed by nurses across Wales.

Abbie Bolitho

With a background in current affairs and factual programmes, Abbie has been able to apply her research and organisational skills to a wide variety of projects in both English and Welsh. These include S4C's Nyrsys, Dim Byd i Wisgo and more recently Beasts - a series on the 'top 10' animals for children which is being sold internationally.

Paul Islwyn Thomas

Paul is founder and CEO of Wildflame Productions and is responsible for the creative and business management of the company. With over 35 years’ experience in the industry, Paul has built an enviable reputation as one of the leading factual Executive Producers and TV Executives working in Wales. Throughout a distinguished career Paul has delivered hundreds of hours of programming for both UK and international broadcasters. He is currently Chair of the highly acclaimed ‘It’s My Shout’ Training Scheme which offers exciting pathways into the industry for all championing diversity and social inclusion.

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