Broadcast picks Wildflame Series at MIPTV Hotpick

Apr 17, 2023

Wildflame Production’s series Brink of Disaster has been  chosen as one of Broadcast’s Miptv hotpicks.

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Read the Article on Broadcast here

In Brink Of Disaster, Wildflame Productions and Saloon Media show the devastation that occurs when natural disasters hit – and what the latest science and technology can do to help.

Blue Ant International global head of acquisitions and partnerships Lilla Hurst says the show works at multiple levels – starting with the enduring appeal of extreme weather on screen: “There has always been a fascination with this genre of programming and it hasn’t diminished. If anything, the genre has become even more compelling because of the quality of footage that is now available – either from professional film-makers who chase the weather, or people on the ground who capture it on their phones.”

 The show is a UK-Canada treaty co-production that is built around a partnership between Cardiff-based Wildflame and various businesses within the Blue Ant Media (BAM) network.

Wildflame came to the table with interest from Discovery Science, while BAM was able to offer a Canadian production partner (Saloon), a Canadian channel partner (Cottage Life) and a distributor (BAI).

Hurst says: “It was a really strong example of how to split the work creatively to unlock treaty finance. Significant areas of the physical production were done in both Canada and Wales, which made it possible to trigger meaningful funds.”

Blue Ant International has all the rights to the show outside North America. Hurst says it will have a prominent place on the company’s Mip TV slate and she is confident it can be the start of a long-running franchise.

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